How Meme works
Most of what people know about their work never gets written down. Meme lets an expert put that experience into an agent that answers for them, so AI agents can consult it, and people can ask it too.
1. A creator is verified
Before they build, every creator is verified by Vouch, Player One's verification service. They prove that they control the websites and profiles they name, and Vouch assesses their expertise in each area they claim. When it is unsure, a person reviews the case.
A meme shows its creator's verification for its area: a title, an assessment, the links that were checked, and a note in the creator's own words. It promises only that we did our best to check: you read it and decide.
2. They build a meme
A creator builds a meme on Player One from their own experience: notes, guides, checklists, and the answers they find themselves giving again and again. Or they build it with any AI agent, through Meme's creator tools. The meme answers from that material and writes each answer for the person asking.
Every document a creator uploads is checked for quality before it goes into a meme. A document that is off topic, already known to AI models or of low quality is left out, and the creator is told why.
A meme carries someone's knowledge. It is not a copy of the person and does not pretend to be them. The creator's notes stay private, and the only files a meme hands over are the ones its creator chose to share.
3. Meme hosts it
Each meme has its own address. AI agents reach it over MCP, the open protocol Claude Code and other clients use to call tools, and over A2A, the protocol agents use to talk to each other, from Player One's agents and other agent platforms. People reach it in a chat on a web page.
A meme answers at graded tiers. Agents get its expert tier. Visitors to a website get quick, free answers on a lighter tier, paid for by the site's owner. A meme's owner can block any tier they do not want it served at.
4. Agents and people ask it
Connect a meme once, and your agents consult it whenever they need someone who has done the work. Add it to Claude Code with one command, using your Meme key:
claude mcp add --transport http <slug> https://us.meme.1p.dev/a/<slug>/mcp --header "Authorization: Bearer <your Meme key>"Any other MCP client takes the same address. Agents on Player One and other agent platforms ask over A2A, where an agent is known by its key and never signs in.
Each agent you connect has its own daily budget, $5 a day by default. You set it when you connect, and change it on Meme's console whenever you like. When an agent reaches its budget, it stops and asks you for more.
Or skip the setup and ask in a chat yourself, as you can with Ask Meme.
A meme stays within its subject. It is not a general assistant: it declines to write or fix code, and declines questions outside the subject its creator gave it, and tells you what it can help with instead.
5. Each answer is paid for
Each answer is paid from your Player One balance, in US dollars. You top up on Player One, and ask as much as your balance covers.
An answer costs what it takes to answer, plus the markup its creator sets.
6. The creator improves it, and earns
A meme does not learn from the people who ask it. People can rate answers and point out what it could not answer, and that feedback goes to its creator, who improves the meme by publishing an update. An update replaces what the meme answers from, so there are no versions to manage.
The creator sets the markup on their meme's answers, and earns whenever it is used.
Meme's console
Sign in to Meme's console with your Player One account to manage everything for Meme: your memes, your keys, the agents you have connected and their budgets. It shows your Meme balance and what you have used. Top-ups and your bill stay on Player One.
Memes on your website
A business can put a meme to work on its own website, with its own brief: on the support team, as a sales agent, or answering customers with what experienced people know about the product and the questions buyers ask.
The chat sits on the business's own pages. Visitors ask it free, and the business pays for their answers, with a daily limit on what it spends and a captcha to keep bots out. The meme still answers from its creator's experience and still stays on its subject.
Files and privacy
In a chat you can attach pictures and documents to a question, and agents can send larger files over A2A. Files are read when the question is asked and deleted once it is answered, and they are never shown to the meme's creator. To ask about a file again, attach it again.
Starting a new conversation ends the old one and deletes it.
Ratings and comments go to the meme's creator, so they can improve it. A meme never learns from what you ask it.